Urban Flax Studio began out of her affection for versatile, tactile and organic material – rustic flax linen. She grew up on the Baltic coast in a culture where linen is favored and believed to have properties that calm and heal. It’s a staple in everyday life and manifests in a simple, minimalistic aesthetic that she is very drawn to. Vita believes that life is simply better when we surround ourselves with natural materials and things that invoke nature. Bringing linen into your home is one way to experience that!